“All creative work arises from what has existed before”. Therefore, when we ideate we start from curiosity, based on research, experiences and the freedom to try new things.
From the beginning we promote to work together. We know that if we co-create, it is easier to reach comprehensive solutions and drive innovation. The best ideas are created as a team.
We come to question what is established and what is normalized. We are prepared to find ourselves with more questions than answers and to be constant in the search. If we don't challenge ourselves, we don't move forward.
